After heading off for his OE, James trained as a personal trainer in the UK and spent time working for Virgin Active Health Clubs in London, and also at a Health Club in South West England.
After returning to New Zealand in 2010, James created WOWFIT, a private personal training studio in Beachlands. For the last 7 years, WOWFIT grew from strength to strength and really capitalised on the high demand for personal training in the local area. When the opportunity rose to secure space in the new Countdown development, he jumped at the chance to create a fitness hub that all of the community could enjoy.
It is James’ dream to improve the fitness and wellbeing of New Zealanders so that they can live healthy and sustainable lives.